What The Hell Does THIS Mean?

Check out this job description I came across:

“Program Manager – lead complex cross-functional projects and programs with a focus on business process re-design, and systems implementation. Works with account teams to coordinate segment trade activity sets (via Account Planning System) to monitor and report alignment to the Shopper Conversion calendar, channel/customer conflict, as well as provide consolidated monitoring consumption versus shipment trends at major customers, inclusive of identification of key +/- variances."